The Baby Show Announces Top New Products

The UK’s largest and best-loved pregnancy, baby, and parenting event, The Baby Show is coming to ExCeL London from Friday 1st to Sunday 3rd March 2024. The show will have a host of the very best, latest pregnancy and parenting products on sale – ensuring visitors get that first look at the hottest must-have gadget on the market.

Mallory Reynolds-Trout, Show Manager at The Baby Show has listed her top new products that will be available to buy at exceptional rates at the show:

MAM wants to empower mums in their breastfeeding journey, allowing them more time for the things they love. That’s why we’re proud to introduce the MAM Move, our first wearable breast pump. For hands-free movement, our modern design fits perfectly inside your bra. Designed for the perfect fit and maximum comfort, MAM Move Wearable Single Breast Pump is easy to assemble and simple to clean.

From £133, available at stand A62

  • Seraphine launches CARIPOD™

Seraphine – the maternity and nursing wear brand has launched the CARIPOD™, an innovative baby carrier that addresses the challenges faced by many parents such as complicated loading, poor back support or simply the lack of height/size inclusivity. Since its conception in March 2020, Seraphine’s design team has meticulously trialled its CARIPOD™ and the result is a pioneering baby carrier that fits seamlessly into an active lifestyle, redefining baby carrying through convenience, accessibility, comfort, support, and style. Carriers start from £169.

  • iCandy MiChair 

The sleek and sophisticated iCandy MiChair is destined to be a central feature in modern family homes, with wipe-clean cushions and machine-washable fabrics making it also compatible with parenting needs. The Newborn Pod is an optional addition that transforms the traditional baby rocker, enabling easy interaction for babies and bringing them to parent height during feeding. This seating option grows with the child from newborn through to weaning, it can adapt and evolve with specific features.  Available at stand A39, B10 for £260 in black and white.

  • Tommee Tippee Colicsoothe Milk Vacuum 

Say hello to the innovative solution for natural colic relief in babies and peace of mind for parents. This contraption is designed to address the common issue of air bubbles in babies’ milk, leading to gas, bloating and colic, by vacuuming the air out of the bottle and immediately comforting your baby in one press. With a recent survey showing that 9/10 parents reported the Colicsoothe helping alleviate their little one’s discomfort, this lightweight addition to any bottle is proven to improve mealtimes! Available on stand D51.

  • Snuz Style Edits

The newly launched Natural Edit of the award-winning bedside crib, SnuzPod is inspired by natural wooden elements being the basis of all the best interior design. This warm and encapsulating collection makes a house feel like a home, with the neutral and earthy tones taking inspiration from the great outdoors. Choose from Oak, Walnut, Ebony and Silver Birch. £219, available at stands A70, C70, E70 and G70.

  • Lovevery Play Kits and Book Bundles

The infamous childhood brand Lovevery has expanded its subscription to include children from 0-4 years, as well as parents. The most recent launch includes “The Book Bundles”, these books provide emotional and cognitive support for some of the most significant moments in the early years, such as sharing and potty training. Information is available at stand B50.

  • Cybex Cloud G i-size

This car seat is a pinnacle of innovation in comfort and child safety, as the expertly designed chair featuring a lie-flat position that helps to correct posture aims to prioritize babies’ wellbeing. Getting little ones in and out of the car has never been easier, with a seamless one-click release and 180 rotations, making for smooth boarding. The Cloud G can be used across a mode of transport, including aeroplanes, allowing babies to lie flat throughout the entire flat. Other useful features include breathable air vents and mesh fabrics, make sure to check this modern design out! Available at stands A70, C70, E70 and G70.

  • iL Tutto Lulu Gliding Nursing Chair

Parents or parents-to-be looking for the ultimate range of chairs, gliders and rockers are in luck, as iL Tutto is showing their range of beautiful yet practical range of perfectly designed products. The vanilla boucle Lulu Gliding Nursing Chair is a stylish addition to any nursery and home, a timeless and effortless design that features a 360-swivel base and smooth gliding motion. This chair is perfect for reading, playing, learning and most importantly, cuddly your little one! From £479 and on show at stand J26.

  • The Sleep Nanny App

The Sleep Nanny, Lucy Shrimpton, has created this life-changing app for all new parents, that gives both children and parents a healthy sleep cycle. A strategy is created, tailored to specific needs and family dynamics, accessible anytime and anywhere with access to bespoke plans. This is all about developing healthy sleep for the whole family and can be downloaded via Android or iPhone. Perfect for parents who are struggling with sleep schedules and keeping all members of the family happy, download the expert app to get this done for you and find a timetable that works for all. You can learn more at stand G41.

  • Beyond Baby Talk – by Rachel Childs

This brand-new book by the founder of Parents That Work, helps couples navigate the transition to parenthood through couples’ workshops and coaching. The tagline reads ‘two people, nine months and twelve conversations you never knew you needed to have’ – ensuring it’s a must-have read for couples embarking on their biggest adventure together! Available for £15.99 from stand Q38.

  • Childs Farm x Sanctuary Spa Mum & Baby Sweet Dreams Gift Set

There’s no denying that a lack of sleep can be one of the most challenging aspects of having a newborn, with a Childs Farm survey finding 75% of parents were at breaking point due to sleep deprivation*. This, alongside a mission to support parents and little ones’ development at every milestone by creating calming, restful and comfortable routines, was a key factor in creating the ultimate gift of sleep.

Childs Farm x Sanctuary Spa Mum & Baby Sweet Dreams Gift Set is the perfect one-stop-shop luxury kit that truly offers the most desired gift of all and is perfect for expectant or new parents. With two clinically proven formulas, not only will little ones be supported in a comfortable, more restful night’s sleep, but parents will also be able to indulge in a much-needed moment of peace and relaxation.

Childs Farm x Sanctuary Spa Mum & Baby Sweet Dreams Gift Set, RRP £30 (contents worth £37)

  • New Leak-Proof Nursing Bra from Marbra Maternity

Marbra Maternity are launching their game-changing Leak-Proof Nursing Bra – The Marbra Everyday Leakproof Bra. Created and designed by two mums who know full well the challenges when it comes to finding the right bra, the Leakproof Everyday is a blend of innovation, comfort, and confidence. No more embarrassing moments and worrying if you have enough pads in your bag. Giving you the time to focus on your little one. Available for £44 from The Baby Show and online.

  • Finnson Changing Bag – The Ana

Unisex and designed to grab and go, the Ana changing backpack adapts from shoulder to stroller in a few clicks. It is also our larger changing backpack yet still very lightweight to allow you to carry all your essentials. The adjustable straps unclip for easy stroller attachment giving you the ultimate hands-free changing bag with minimal fuss. Expertly crafted in 100% certified recycled PET Polyester, the Ana changing backpack features a calm camel exterior with grey contrasting lining. Both are water-repellent and easy to wipe clean. Ana has three external pockets with waterproof zips, two side slip pockets (ideal for bottles), and five internal pockets (including a zip compartment for securing keys, wallet, or phone). Ana also includes the Kari quilted changing mat in black (worth £35).

Tickets are £26pp on the door and visitors can also buy an amazing Baby Show goody bag for only £6, containing goodies worth over £90 – or there are several Tommee Tippee ticket packages to choose from, meaning attendees can purchase all your newborn feeding and baby care essentials at a hugely discounted price while buying their tickets. For more information visit

And if parents can’t make the ExCeL London show, there will be shows taking place at NEC Birmingham from 10th – 12th May, Manchester Central from 7th – 9th June, and Olympia London from 25th – 27th October.

baby show

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