Lynx has been used by men throughout its 27-year history so now, with a For Him and For Her fragrance soon to be available, this will be a historic moment for the brand.
Kieran Danaher, Lynx brand manager at Unilever UK, said, ‘For the first time in our 27 year history we are launching a male and female fragrance at the same time. Lynx Attract will unleash the full power of the ‘Lynx Effect’ for both sexes and make the mating game doubly exciting.’
The launch of the fragrance later this year, will be accompanied by a typical Lynx advert, which will show men and women causing chaos because the perfume has made them so attracted to each other.
Kieran added, ‘As a brand we’re aiming to push boundaries with creative marketing campaigns this year, and the launch of Lynx Attract is set to do just that and more. With both these scents being so seductive we’re warning guys and girls about the potential chaos in everyday life.’