Jaguar teams up with Lana Del Rey

Jaguar has confirmed that it had teamed up with Lana Del Rey to launch the Jaguar F-TYPE

The new two-seater sports car will be revealed in Paris in September 2012.

Speaking about the collaboration, Adrian Hallmark, global brand director at Jaguar, said, ‘Singer songwriter, Lana Del Rey will collaborate with Jaguar on the launch of the all-new F-TYPE, a two-seater sports car that is a vivid representation of the vitality of the Jaguar brand. 

The allure of Jaguar is in large part due to its duality – a unique blend of authenticity and modernity, two values that we believe  are shared with Lana in her professional achievements.’

Further information on the collaboration will be revealed in due course.

 

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