Flushing down Memories

Ten per cent of Brits have lost irreplaceable picture memories after dropping their smartphones down the loo

New research reveals that over a third of Brits (36 per cent) have lost valuable photos after relying on their smartphones to store them. New innovative digital photography service, SnapBox, found this includes ten per cent from dropping their phone down the toilet (4 per cent whilst drunk!) closely followed by eight per cent in the bath.

Clumsy Brits also admitted to losing precious memories by dropping and damaging their smartphones (28 per cent), which could be easily avoided if special photos were more regularly printed and displayed in the home. The research highlighted that people have fallen out of love with the tradition of printing and displaying photos in the home with the top reason (19 per cent of respondents) being that they now have far too many photos to choose from, possibly following the surge in daily smartphone photography.

A generational shift was also witnessed, with only eight per cent of 18-24 years olds now displaying their photos in a traditional photo album, compared with 26 per cent of people over the age of 55. These findings suggest the trend for taking photos on smartphones, rather than cameras and displaying snaps on social media has changed the way young people now share and store their memories.

John Doe at SnapBox comments on the research; “There is a whole generation of people who are relying on smartphones to capture and save all of their memories. Photos are all too often gathering virtual dust on phones and social media where no one can enjoy them. We’re hoping this research raises awareness that a smartphone is an unreliable way to store precious photos, especially for those who are particularly accident prone. People need to start making their memories count!

“Imagine losing the irreplaceable snaps of your baby’s first steps or best friend’s wedding, these are memories you can’t go back and relive. Don’t let your friends and family become a JPEG, display your memories with pride for all to see”, advises Doe.

The research is revealed for the UK launch of SnapBox. The service turns photographs, including those from Facebook and Instagram, into high quality canvas prints. Following a successful launch last year in the US, SnapBox is set to offer Brits a stress-free solution to the worry of what to do with the growing number of precious images on saved on smartphones today. 

To begin your SnapBox order, simply log on to http://www.snapboxuk.com, upload a photo from your computer or mobile device, or select one from your Facebook albums. Alternatively, email an image from your devise to .(JavaScript must be enabled to view this email address). You’ll get a SnapBox preview email back in a few minutes. Choose your size and continue
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