For years, anti-ageing skincare products dominated the UK cosmetics marketplace, with women using a variety of products—sometimes, starting as young as their early twenties—promising to ‘fight’ the key signs of ageing.
According to Mintel, there has been a significant decline in sales of cosmeceutical skincare products over the past five years; a trend that could easily be attributed to consumers’ growing awareness of alternative, non-surgical aesthetic treatment options that promise them an ‘instant result’.
Despite the importance of a good skincare regime and the role it can play in improving the appearance and health of our skin overtime, consumers’ demand for instantaneous improvement to their skin’s appearance is at an all-time high.
The Instant Fix?
2019 will see many growing trends develop within the consumer beauty market, all of which will alter the levels of demand for particular types of skincare and aesthetic treatments.
The most popular and fastest growing trend, according to many industry experts— including Jennifer Hessel (an industry consultant and L’Oreal alumna)—is ‘The Instant Fix’ (Forbes, 2018).
This self-explanatory title refers to the age-old desire for instant gratification and the growing demands for products that allow a consumer to see ‘immediate improvements to their skin’. For example: a brighter, softer, firmer appearance.
The appropriately named ‘Skintellectuals’ demographic (Business of Fashion, 2018), is evidence of more consumers trialing different skincare products and ingredients, hoping to find ‘the one’, which will help them achieve the ‘instant results’ they strive for—in most cases, they are left disappointed.
The ‘Instant Fix’ trend presents a substantial opportunity, not only for cosmeceutical skincare brands, but for those aesthetic clinics across the UK who can offer consumers non-surgical skin treatments, that deliver the ‘instant results’ they demand.
Dr Samantha Hills, Clinical Director at Lynton, said: ‘It is clear from both our research and growing industry trends, consumers are tired of spending thousands of pounds on skincare products that don’t deliver quick results.
‘They want more noticeable skin rejuvenation results without undergoing surgery. When we asked consumers about their main ageing concerns, the three overwhelming answers were: wrinkles, discolouration of the skin and a general loss of firmness and sagging of the skin.’
British cosmetic laser manufacturer, Lynton, have recently launched ‘the ultimate non-surgical’ skin rejuvenation device, 3JUVE, which can be used to treat the three most common skin and anti-ageing concerns using a variation of three different aesthetic technologies.
Resurface | Wrinkles
The first technology, Resurface, retextures the surface of your skin, dramatically stimulating collagen fibres to reduce lines and wrinkles. By choosing this anti-ageing and skin health treatment, you are on your way to achieving a completely natural look and feel.
Rebright | Veins & Pigmentation
As we all know, ageing skin isn’t just about lines and wrinkles, but also the noticeable discolouration of our skin caused by various factors. For example: sun damage, vascular outbreaks, diet, health, and so on. Rebright IPL technology selectively heats and destroys any discolouration in your skin, helping provide a flawless ‘airbrushed’ appearance.
Remodel | Tightening & Lifting
A loss of firmness and sagging around the eyes and jawline (sometimes referred to as jowls) are usually the most obvious signs of ageing. Utilising radio waves, Remodel causes micro-vibrations within the skin tissue to stimulate fibroblast cells, which then produce new collagen and elastin, creating stronger, firmer skin.
As the UK’s leading aesthetic technologies manufacturer, with over 25 years’ experience in improving the appearance and health of the skin, as well as formulating our very own skincare range, we recently developed ‘the ultimate non-surgical’ skin rejuvenation device: 3JUVE.
Using a combination of three different aesthetic technologies (Fractional Laser, IPL & Radio Frequency), the 3JUVE has been designed purposely so that clinics have the ability to offer a bespoke skin treatment regime to every single client, offering instant improvements and the best possible result for the individual.
For more information on the 3JUVE platform, visit https://www.lynton.co.uk/3juve .