To celebrate the launch of the brand new scent, Alesha took part in a photo shoot inspired by the sweet and flirty nature of the fragrance itself. Baring all in a shot reminiscent of the iconic American Beauty image, Alesha can be seen wearing nothing but her gorgeous grin and a few delicately placed flowers, surrounded by a stunning floral backdrop that emulates the luscious floral notes of the fragrance.
Sweet Smile has been created by expert perfumer Clement Gavarry (known for creating Armani Code and Prada Tendre), in collaboration with the “nose” of the fragrance world and world renowned fragrance expert, Ann Gottlieb. The scent features exotic, fruity top notes of pear, mandarin and plum, followed by middle notes of jasmine, muguet and osmanthus. Lingering base notes of sandalwood, cedarwood and amber provide a lasting tone to the fragrance for all-day freshness. The delicate blend works to create a vibrant, cheerful accord that’s designed to provide an air of confidence to the wearer.
Speaking about her new fragrance, Alesha Dixon says, ‘I’ve been a fan of Impulse for years, so I was flattered when they approached me to be the face of the latest fragrance, Sweet Smile. I really enjoyed taking part in the shoot and can’t wait to stock up on the scent once it hits the shelves. It’s perfect for a quick fragrance boost when I’m on-the-go during the day and is guaranteed to always put a smile on my face.”
Laura Grant, assistant brand manager, Impulse said, ‘When it came to casting someone as the face of Sweet Smile, Alesha was the natural choice. Her notoriously infectious smile and positive, confident attitude make her the perfect Impulse ambassador and we’re delighted to have her on board.’
Impulse Sweet Smile is available exclusively in Superdrug stores for £1.99.
