The survey, carried out by the Children’s Food Trust, found that two thirds of parents agreed that products that are high in fat, sugar or salt should not be advertised on television before 9pm.
Rob Rees, chairman for the Children’s Food Trust, said, ‘Parents have such a tough job to encourage their children to eat healthily – and what’s clear is that they think there are lots of ways we could make their lives easier.’
Almost half of parents admitted that their children influence them when buying food for the family and 69 per cent added that they should work harder to promote a healthy diet for their children.