Columbia Sportswear Omni-Shade clothing protects children's skin

Protecting your children’s skin from sunburn and harmful rays can be a real worry, especially as most children like to spend their entire summer holidays playing outdoors. Sun cream only protects skin for so long and most clothes are made of fabrics that allow UV rays to penetrate through.

The vast majority of skin cancers are preventable with good sun protection, the best of which is provided by clothing. Columbia Sportswear’s new Omni-Shade range is approved by the Skin Cancer Foundation, and uses unique technology that helps block harmful rays penetrating through and damaging the skin. 

With stylish t-shirts, shorts, skirts, and trousers your kids will love them too! Visit www.columbia.com for more details.